Despite the rise in social media and content marketing, email marketing has remained one of the most effective and popular ways to raise awareness of your brands and services, as well as increase conversions. Used widely by a range of businesses, from startups to fortune 500 companies, contrary to what many may believe, email marketing is still alive and continues to play an important role in many businesses marketing strategies.
However it’s not uncommon for your email marketing campaigns to plateau, especially if you’ve become too comfortable with the results you’ve achieved previously, which is why it’s always a good idea to monitor your results and look at how you can make improvements, let’s look at how you can bring your email campaigns back to life, increasing open rates, click through rates and generating your business more conversions.
Keep Your Email List Updated
It’s entirely possible that when people have subscribed to your email list they have made a mistake, changed email addresses or even provided a fake email address, which can all have a negative effect on the success and the performance of your campaign. By having a look through your email list, checking each email address is typed correctly, you can make sure you are working with an accurate list, that send your emails to the correct audience and ultimately reducing your bounce rate.
Mobile Optimise Your Emails
These days more people are receiving and viewing emails on mobile and tablet devices, meaning it’s never been more important to make sure your email marketing campaigns are optimised for mobile devices. In order to avoid your email getting sent straight to the trash or simply just ignored, you should focus on creating an eye catching and engaging layout that not only appeals to desktop users but also still continues to engage with audiences on smartphones and tablets.
Include Calls To Action
There’s no better way to engage with your audience and generate more clicks than through adding calls to action to your email campaigns. By including buttons on your emails that link to your website, products and even your contact page, you can see a huge increase in your click throughs and even your conversions. Failing to include call to actions can not only make your campaign look unprofessional, but can also cause your audience to simply view your email and leave it, instead of interacting with it.
Compelling Copy
If your text isn’t compelling then you’re not giving your audience a reason to find out more about your business, products, services or promotion. The reality is you need to include a snappy headline, unique text and compelling call to actions in order to persuade your audience to not only open your email but also actually click through to your website. Using short, punctuated subject lines and even by driving a sense of urgency you can encourage open rates and are likely to find your audience more willing to engage with your emails.
Test Your Emails
When it comes to your emails you need to be sure you’re testing everything, including the subject lines, links, images, open rates, unsubscribers and bounce rates. By failing to test your emails you can never get an insight into how your email marketing is performing, which could be costing you plenty of money in the long run. By carrying out A/B testing you can work out the differences between the success of your campaigns depending on when you send your emails, what they include and your text, helping you constantly improve your marketing efforts.
When it comes to your email marketing campaigns, the steps mentioned above could be all it takes to make a huge difference to the performance of your emails. Your audience want engaging, fun and unique emails that they can connect with. So why not take the opportunity to look through your email campaigns and gain an insight into what is working and what isn’t, it could provide you with the details needed to be benefitting more from your marketing campaigns.
