When it comes to your payment process you want to make it as easy as possible for your customers to pay for you items. Without an effective payment process you could risk not only losing customers and missing out on conversions, but it could be incredibly damaging to your reputation.
Your payment process is crucial, it’s the final stop for customers and arguably the most important parts of your checkout process. Even if your customers have had a great experience when browsing other parts of your website, if your payment process isn’t optimised, then you could actually drive them away and straight to the website of your competition.
If you’re looking to improve your payment process then there’s a lot to consider, from simple design elements to checkout usability, here’s 5 effective ways you can optimise your payment process and regain control of your checkout process.