26th Jan 2016

10 reasons why picking the right ecommerce solution is critical

When it comes to your business, picking the correct ecommerce solution is vital, there is a lot to consider and if you don’t pick the right commerce solution for you it may cost you dearly. So let’s have a run down of a very important 10 reasons why choosing the right solution is key.   

1. Keeping your customers secure 

Security is important for every business, especially for online retailers. Every customer who considers buying online will check the security of the website before handing over their card details so it’s super important everything checks out, if not they might be tempted to shop elsewhere.

2. Ease of use

Is your website easy to navigate? Is the layout as clean as it should be? One of the main reasons customers will leave a website is if it looks too confusing or there is too much to read. You can combat this with having a simple and effective layout so as not to scare people away.

3. Mobile strategy

Nowadays more and more people are buying from mobile devices so having a site that is easy to navigate on a mobile device is incredibly important and you don’t want to drive away any sales by having a confusing difficult to use layout.

4. Website search

Having the option for customers to search your website for the product they are looking for is a must. This will save them time looking around to see if it’s available and hopefully result in them coming back to your site.

5. Reviews and feedback

Most consumers would admit to reading reviews online before buying a product, so by having an area of your site for people to read feedback means that customers will have a better idea of what to expect.

6. Reliability

You need to be sure that your website is reliable, if your website goes down your customers aren’t going to wait around, they’ll move on to another website offering the same thing, which can cost money. Make sure you’ve got a reliable, stable website to avoid this. 

7. Observing buying habits

By keeping an eye on what your customers are buying and their shopping habits, it means you can get an idea of what and when they are buying and give them offers to suit this. Therefor building a customer relationship.

8. Scalability

As your company grows, you will need to make sure that your website is capable of withstanding the customer demand. If your site isn’t able to keep up with demand then it is possible your site will crash, leading you lost customers and lost sales.

9. Social media links

Featuring social media links is useful as it leads customers to websites such as Facebook and Twitter. Having these feature on the website for customers to follow is great for building a customer relationship. 

10. SEO

Search engine optimisation is essential as the majority of search engine users are likely to choose to click on a website on the first page of google. Therefor if you don’t feature SEO, it’s likely you website won’t have much of an online presence.  

Article By
Sarah Seymour,
Published: 26th January, 2016
Categories: Ecommerce

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