Google Ads Marketing

Castle Arts

ClientCastle Arts

Project Overview
We built, launched and manage PPC campaigns for Castle Arts UK and USA to drive sales of their professional-quality art supplies. We use a combination of Search, Shopping and Display to put their products in front of people who are actively searching for them.

Google AdsStatistics

increase in Conversions
403%
decrease in Cost Per Click
36%
increase in ROAS
110%

Marketing & AdFeatures

Shopping Ads

Shopping campaigns puts your ads in front of users who are actively searching for that specific product. We use an account structure that organises the product types into their own campaign - just like they are organised on the website - as well as other campaigns that focus on driving traffic to the site for a very low Cost Per Click. Organising the campaigns by product types gives more flexibility to budget allocation and builds a clearer picture of what products are producing the strongest ROAS.

Display Ads

We tested a range of creative and product-driven display ads to retarget people who had visited the site, but had not converted. Engaging display ads can drive people to purchase that your existing campaigns have already targeted and push more people further down the funnel.

We also introduced a Dynamic Remarketing Display Ads that show users the specific products they have been viewing, but not yet purchased.

Search Ads

Search campaigns put your ads in front of users who are actively searching for your product or service. We structured the Search campaigns by using product-specific keywords and ad copy to drive users to the site, purchase products and raise awareness of the brand.

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