With more that 50 million Facebook pages active right now, it’s important that your brand is keeping up with the thousands of other businesses also utilising social media and Facebook in general. When it comes to social media an informative and easily accessible Facebook page could be the difference between a customer staying to find out more about your business or a customer heading elsewhere to find out more, but why else is a business Facebook account important? Let’s take a look.
A Facebook page gives you the chance to gain important and relevant insights into how your page and your business is performing. With useful insights into how your businesses content is going down with your customers and a look at how your followers are interacting with your statuses, images and videos can be incredibly useful for planning your future content and social media strategies, allowing you to create content that your audience will enjoy and engage with.
Show Off Contact Information
While you might feature your contact information on your website, it’s also a good idea to make sure you also feature your contact details and basic information such as your hours and location within your Facebook page. Not only is a Facebook page is often easier to find, it’s often the first place people will look to find out contact and basic information, even before your website, meaning if you’re not there ready, your customers might look elsewhere.
When it comes to customer service, these days most of it is done online through social media and email, however it’s becoming more and more popular for people’s first point of contact with a brand their Facebook or Twitter page. From posting publicly on a businesses wall to sending a private message through Facebook messenger, Facebook can be a powerful customer service tool and can be one of the easiest ways to engage with customer enquiries.
Showcase Deals and Offers
It’s not uncommon for consumers to follow brands on Facebook because they know they’re likely to post great deals, offers, coupon codes and even giveaways. Without a Facebook profile it can be hard for brands to promote deals and exclusive offers, using only emails and their website to do so, which can make it difficult to reach a wide audience. By promoting your deals over social media you can not only reach an audience of customers who already like your brand but also reach new audiences through likes and shares.
Grow a Community
A Facebook page is one of the most effective ways your brand can grow and create a sense of community. Facebook users want to share their interests with others and by liking your businesses page they can engage with a brand they love, as well as other Facebook users who also enjoy your brand. With Facebooks sharing, like, comments, reactions and tagging features engaging with people is effortless and can be a great way to quickly grow a supportive community around your business.
These days only having a website won’t cut it anymore, in the era of social media a Facebook page is a necessity, without one your business can struggle to stand out from your competition and could lead to you missing out on lots of great business opportunities. If you haven’t already, it’s time your business considered creating your own Facebook page and unlocked your potential.