17th Mar 2016

Why we love exit intent popups and so should you

I’m sure we’ve all been there, we’ve been about to leave a webpage when out of nowhere comes a popup asking us not to leave the page and to sign up for a newsletter or offering a deal of some kind. Whichever it may be we’ve all seen an exit intent popup in some form, right now most websites are using them in someway and for good reason too.

Exit intent technologies can detect when your visitors are about to hit the back button, close the browser or navigate from the webpage. This detection allows for a popup box to be presented to your customers, in a bid to make your customer see what else your website has to offer and ultimately help increase the chances of conversion.

Whilst it may sound complicated, the idea of an exit intent popup is rather simple and has proved to be incredibly successful in winning over customers. If you present a simple popup that offers your customers with one option and eliminates all other distractions on the page, this somewhat removes the choice of whether to leave and allows them to respond to the popup.

You may have seen exit intent popups used for a variety of reasons, the most popular is to ask customers to sign up to an email list or newsletter, however there are many other ways you can utilise an exit intent popup. Everyone loves a good deal, which is why using an exit intent popup to offer promo codes and deals to your customers is a fantastic way to appeal to those who may be about to leave your website. As well as this you can use these popups as a way to redirect traffic to other parts of your website that your customer may be interested in.

The most important thing to remember when creating an exit intent pop up is to keep it simple. People don’t like being overwhelmed and an over complicated popup is likely to drive your customers away even quicker. Use one large tagline, a sub heading and an image which reinforces your message, this alone should be enough to appeal to your website visitors.

You’d be surprised how many visitors can be converted into leads, sales and signups using exit intent technology. With many websites jumping on the exit intent popup bandwagon, maybe it’s time your optimised your website to get ahead of your competition and generate those sales.

Article By
Sarah Seymour,
Published: 17th March, 2016
Categories: Web Design Marketing

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