22nd Jun 2016

Why is digital marketing succeeding where others aren’t?

Digital marketing isn’t something that businesses should only consider anymore, digital marketing is something necessary for all businesses who want to succeed. Too many small business owners are still neglecting online marketing, failing to acknowledge the benefits for their business, instead focusing too much on how much marketing will cost their business.

Ten years ago digital marketing may have been a consideration but now with more and more people gaining access to the internet every day, marketing online is a must.

Even businesses who don’t sell online should consider digital marketing, although many do not, thinking they’ll be incapable of looking after everything, however this isn’t the case. Digital marketing doesn’t have to be stress and with the help of professional marketing teams, looking after your marketing has never been easier.

Consumers are heading online to find out where to go, what to do and where to buy things, if your business isn’t online then they’re unlikely to ever find you, instead heading elsewhere, to a company who have invested in an online presence.

What can digital marketing do for my business?

  • Enables realtime customer service
  • Digital marketing allows for a direct path for you to talk to your customers
  • Digital marketing allows you to analyse who your audience are 
  • Helps build your business as a brand

With less people buying newspapers and the majority of younger people choosing to watch Netflix over watching TV, long gone are the days of paper and TV advertising. The future is digital and if you aren’t incorporating digital into your marketing strategy then there could be poor results for your business.

Using social media, pay per click advertising and email marketing to promote your business, are not only cost effective but also much more direct forms of targeting your customers or potential customers, compared to more traditional forms such as TV and paper advertising.

It takes minutes to get started with digital marketing, you can have a PPC campaigns set up in hours, a social media account set up in minutes and an email sent out in seconds. It’s quick, it’s simple and can hugely benefit your business.

There’s no denying that digital marketing is the future of marketing, small businesses should be taking the steps now to stay to not only promote their business and generate sales, but also to stay relevant and up to date with not just their competition but also with society as a whole.

Article By
Sarah Seymour,
Published: 22nd June, 2016
Categories: Marketing

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