13th Jan 2017

Why Custom Design Is Increasingly Important For Ecommerce Businesses

Where high street shops need to consider floor plans and visual merchandising, ecommerce businesses too, have many things to consider when it comes to their design and customer experience. Your website design is important, for both your brands appearance and for your customers experience of your site. 

These days with competition getting more fierce in the ecommerce world, templates won’t cut it anymore. If you’re looking to make a real impression, then a website that can offer your customers a tailored and personalised experience could be the key to doing so. 

While it can be tempting to simply use a template for your website, with a template you can’t always make important design decisions involving your layout, navigation, typography and even colour scheme, all of which can have much more of an impact on customers than you would believe. Customisation is key. 

A custom website can benefit your business in a number or ways, from increasing your credibility, creating a great atmosphere for your customers to shop in and establishing your brand identity, through to impacting your bounce rates, load times and navigation, there’s often a lot more to an ecommerce store design than simply colour schemes and graphics.  

Why You Should Hire A Professional 

Many resort to using templates as an easier and cheaper alternative to hiring web designers to develop your website and while great for small businesses with little to no budget, aren’t always the best option for your business. 

Professional web designers can be great for helping with the specifics, if you’re looking for a certain feature or style, designers offer something a template can’t, an expert who can plan your feature just right, using their experience and knowledge to make it work for your website and ultimately for your business. 

A design team also work hard not only to build you a website designed to your business and your customers needs, but they can also implement a number of techniques which can benefit your site’s load time, search engine rankings and avoids the negative elements that are often included in poorly written templates. 

Of course templates aren’t always a bad choice, but they can only take your business so far. If you’re looking to grow into an established, progressive brand you need to start thinking about having your very own, customised website that leaves both you and your customers satisfied. 

Are you looking to take your ecommerce store to the next level? Why not speak to a member of our team today and start reaping the benefits of a custom designed web site?

Article By
Sarah Seymour,
Published: 13th January, 2017
Categories: Web Design Ecommerce

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