With millions of businesses actively using Facebook every single day, it’s important that your business is keeping up with your competition. An informative Facebook page that provides accessible contact details, an address and an idea of the products and services you provide can be all it takes to win over new customers as well as build a community with your existing customers.
As well as being the perfect platform for giving your customers information, Facebook can also be an effective way in which you can give your brand an insight into how your content is working and how your followers are interacting with your company.
But what is it that your customers are looking for on Facebook? Let’s take a look..
One of the main reasons your customers are likely to visit your Facebook page is to fine out basic information about your business. By including your business’ basic information such as your website, your opening hours, address, contact details and links to your other social media platforms you are giving your customers everything they need to know about your business. There’s nothing more frustrating than trying to find basic information about a business, in order to ask a question or visit their website only to find this information isn’t available.
Deals & Offers
Your customers love deals and your Facebook followers are no different, which is why you should aim to offer your loyal Facebook community a number of exclusive deals, coupon codes, offers and giveaways through your Facebook page. From exclusive codes only found on Facebook to giveaways offering your customers a chance to win your products or services, there’s plenty of opportunities available for business to utilise Facebook and give something back to your customers.
Facebook pages are a great platform for answering customer queries and responding to your customers comments and are in fact another important reason people want to visit your Facebook page in the first place. With the option to allow wall posts from your followers, as well as the option for private messaging, it can be one of the most powerful tools for answering your customers questions, giving you the edge over many other businesses failing to offer the best customer support on Facebook.
As well as visiting your page to benefit from exclusive deals, your customers are likely to visit your page to view any exclusive content you might have to offer. From an insight into your new products, new services or even a sneak peak behind the scenes of your business, you can offer unique and exclusive content for your customers, making them feel like an important, included and essential part of your brand.
An engaging Facebook page can be one of the best ways to create a sense of community around your business, allowing you to interact and connect with those who are supportive of your brand. If you’re looking for an effective way to increase interactions with your audience, then gaining an understanding of what your customers are looking for on your Facebook page can be an important step.