30th Aug 2016

Top 5 adwords myths that shouldn’t still exist

Adwords can be a confusing tool, despite it’s importance and significance in marketing your business, it continues to be a misunderstood method of promoting a company. With so many people avoiding using Adwords unnecessarily due to a number of misconceptions, today we’ll bust those common adwords myths in order to get the best results from your adwords campaign.   

It’s all about the keywords 

There are still many people out there who think that the more keywords you have in your campaign the better, often including irrelevant and unnecessary keywords in their campaigns  in hopes of reaching out to a larger audience. When it comes to adwords, your campaign isn’t measured on how large it is, instead it’s about getting important results which increase conversions.

There’s no point having a campaign with 1000 keywords if you aren’t getting any results, instead of worrying about how many keywords your campaign includes, you should focus on having the ‘right’ keywords, the keywords that are relevant to your business and the keywords your audience are using. 

I don’t click ads so nobody else will 

While you might not click ads, there are plenty of people out there who are doing just that. According to studies Google Ads are clicked on more than 5% of the time in comparison to the likes of organic results. Whilst this may not sound like a lot, it’s a great indicator that there are plenty of people out there still clicking on your ads and that these ads are a great source for getting traffic to your website. 

Make sure to monitor your results in order to find out exactly what your customers are clicking on, this gives you a great idea of what’s working and what isn’t, allowing you to optimise you campaigns and finding out what you can do to make your campaign even better.

It’s too expensive 

When most think of paying for ads they believe that to get the desired results they need to spend a vast amount of money. While you do need to spend to create a successful campaign, the best part of adwords is that you can choose your budget and the cost of your bids, meaning that businesses with even the smallest budget can utilise an adwords campaign. 

Using creative keywords which perhaps don’t cost as much as the “popular” or”most obvious” keywords means you’ll pay less for these keywords and after a short while, after getting some recognition from your conversions you can go after the more expensive keywords which can get you the traffic you really want.  

Adwords guarantees results

Adwords shouldn’t be guaranteed to work, in fact no advertising is guaranteed to work. While adwords is hugely powerful and offers a number of opportunities for success with your business, it’s important to remember that it does require work and that you can’t get results overnight. You need to monitor your results and continually make changes to your campaigns to keep them up to date and running efficiently.

Often pay per click service providers promise results when in reality you should be aware that nothing can be promised, instead you need to remember that with hard work and an understanding of your audience and business, results can be generated. 

I can manage my campaign myself

Initially your adwords campaign may seem simple to run, with basic keywords and a limited number of ads for many it doesn’t make sense to hire others to manage your campaign. However, as your adwords campaign grows, it can becoming more time consuming to manage and can become a full time job.

Once your adwords campaign starts to pick up steam, then there’s no reason not to consider having someone to optimise your campaign on a regular basis, making the necessary changes to your campaign while you focus on running your business. 

Adwords can be your most important and powerful marketing tool. If used correctly and fully understood, you can be increasing conversions in no time, however failing to understand how your business can make adwords work can cause huge problems. Understanding the common myths before you start your campaign could be the difference between as successful campaign and a failure. If you’re still confused about adwords and need advice on what you can do to make your campaign even better, don’t hesitate to give us a call and get your adwords campaign back on track. 

Article By
Sarah Seymour,
Published: 30th August, 2016
Categories: Google Ads Marketing

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