2nd Mar 2016

The biggest mistakes you could make when choosing a domain name

You’ve done it, you’re idea has finally come together and the time has finally come to start working on your website, all you need is a domain name, sounds easy right? Well it should be, but surprisingly there are many mistakes people still make when choosing a domain name luckily we’re here stop you making those same mistakes.  

A business name that differs from your domain name

Having a domain name that is different to your business can be confusing for visitors to your website. If they are looking for a specific company and ending up on a website with a different name, it can often lead visitors to believe they are on the wrong website, resulting in them leaving the website. It is also important for your brand that all of your content ties together. It’s great to have the same name across your business, you website and your social media. Whilst it’s fine to have a slight variation from your business name to your website domain, it’s important to keep them as similar as possible. It vital you do a domain search to check the domain availability before moving ahead, as this can save lots of hassle later.

Difficult to remember

You don’t want a domain name that is too hard to remember or too hard to spell. A simple domain name, which isn’t too long and isn’t too difficult to remember is important as it means customers can easily remember the website and will be more inclined to visit the website.

Choosing a name that resembles a competitor

The last thing you want to do is have a domain name which is too similar to that of a competitor, you might find people coming to your website simply because they think that your website is your competitors website, or worse, you might find that potential customers are going to your competition instead of your website. It’s a good idea to check out your competitors websites before deciding on a domain name to make sure you don’t choose anything similar. 

Trying too hard to be trendy

You might think it’s cool to add that ‘z’ to your domain name instead of a ’s’ but don’t do it! Changing common words into more trendy or modern versions might seem like a good idea but it can actually reflect negatively on your company. Not only does having a domain like this age very quickly, but it can also lead younger visitors to think that your business is trying too hard to be relevant and can actually be off-putting.

Article By
Sarah Seymour,
Published: 2nd March, 2016
Categories: Web Design Marketing

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