21st Mar 2017

The 4 Most Overlooked Social Media Opportunities For Your Business

Social media is big business, it’s these days you can barely go a day without seeing new updates to social media platforms and a constant stream of shared content. It’s more than likely that in this day and age your business  too, is utilising social media in order to connect with and share content with your audience. 

With so many opportunities available on social media and so many social media platforms out there, it can be easy to overlook important elements and methods that could stop your social media from reaching new levels and increasing engagement.  

Social media impacts all segments of life, from shopping, eating, dating and even marketing, which is why it’s so important your social media works successfully, by looking into the overlooked elements and establishing what exactly it is you need to improve you can generating all the social media success your business deserves. Here’s some of the most overlooked elements of your social media strategy and just how you can integrate them into your strategy. 

Create Conversations

When it comes down to it, the point of social media is to create conversations, so you should do just that! Create a community around your brand through your social media accounts can be an effective way to show off who is behind the scenes and engage with your followers. From actively responding to comments, sharing your audiences content and by all round creating dialogue centred around your brand, you can have fun and converse with your audience, helping increase interactions but also increasing trust with your brand, as people hear the voice behind the business.  

Establish A Plan 

Social media does actually require some kind of plan, unless you’re very lucky, you can’t expect to just post things when you want with the odd relevant hashtag and somehow generate success. You need to plan when exactly you’re going to post, what type of content you’re looking to share, who you want to reach and also know what the ultimate goal of your social media is. By carrying out research and gaining an insight into what people want from your social media channels, you can work towards your vision, helping to reach you goals and grow your social media in a way that is relevant to your business.  

Skip The Script

Whilst you should know what it is that you’re looking promote and the type of message that you’re looking to share on each social media platform, it’s a good idea to also think outside the box, breaking away from the script a times and shaking off your straight laced business image, in order to sound more fun and engaging. By skipping the corporate spiel and having a sense of humour with your posts and your responses you can not only look like a more fun business, but you make your brand look more human and more relatable, allowing you the opportunity to create shareable content, that audiences will love.  

User Generated Content

There are still lots of brands out there that overlook user generated content and the technologies available that can provide your business with plenty of user generated content. With the rise of apps like Snapchat and Instagram, there are lot’s of people sharing their opinion on products or using these apps to show of items they have just received, connecting with audiences of their own, but also doing so in a way where you can also share this content, through screenshots, retweets and shares, letting you show off how happy your customers are, without having to even ask. 

Getting on social media and engaging with your audience is an important element when it comes to keeping your business moving forward in an age where social media is king. Maintaining a presence matters and reminding your audience of your existence is hugely important, which is why it’s so important that your business makes the most of your social media accounts, being sure not to overlook any of the important elements that can play a huge role in how you engage with your audience on social media platforms.


Article By
Sarah Seymour,
Published: 21st March, 2017
Categories: Marketing

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