Is your website looking old, tired and outdated? Often it can be easy to forget about your website, amongst dealing with customers and the general upkeep of your business, it’s not uncommon for your website to be left neglected.
Your website plays a crucial role in your business though, it not only plays a huge part in how customers view your website but also is vital for your overall conversions.
Over half of those with internet access are now choosing to do so on a mobile device, so if your business isn’t providing a mobile friendly experience for your customers then it’s likely you’ll lose out massively.
A mobile responsive website means that your website fits a variety of different screen sizes, no matter which device it may be on. This means there is no need for having two separate websites, you only need one mobile optimised website.
Keep your content fresh
Updating your images is a simple yet effective way to freshen up and modernise your website. Like a brick and mortar store changes it’s window display regularly, it’s important that you also update you feature fresh images on your homepage, in order to keep your website up to date.
It’s also important to keep your images fresh so that your customers know that your website is still active. If your images stay the same for a number of months or years then customers are going to believe your website is no longer active, or that you no longer care about your website.
Add a blog
If you don’t have a blog on your website already, it’s a good idea to get one. You might think that you don’t have time for a blog or that it doesn’t mean anything for your business, but in actual fact your blog is an important tool when it comes to your website.
Your blog is a place where you can create engaging content that your customers want to read. It’s a place where you can post news, tips, reviews or even just air your opinions, creating engagement but also benefitting SEO.
Keep up to date with web design trends
You don’t have to be a web designer to keep up to date with website design trends, it’s important to know what’s currently up to date when it comes to your website, so you can get an idea of what you want from your website.
It’s also important to know why these trends are actually popular, it’s good to be aware of why people are wanting their website to look like this and why they want to use websites which look a particular way, this gives you a better idea of what people want from your website.
There are a number of ways to keep your website fresh, in order to keep attracting new customers, repeat visitors and generate more sales it’s vital you keep up to date.