24th Aug 2016

Infographic: Social influencers, the who, why and how?


With the rise in popularity of social media maybe it’s time for you to utilise social influencer marketing!

74% of consumers rely on social media to inform their purchasing choices

81% of marketers who have used influencer marketing judged it to be effective


Types of influencers

Bloggers: 69% of professionals identify blogs as most effective content to leverage a collaboration with influencers

Youtubers: 8 in 10 of the most influential peoplefor teen audiences are Youtube stars

Celebrities: 33% of all users follow celebrities on Twitter, meaning celebrity marketing has a huge reach

Benefits of social media

Access to new audiences

New leads

Creates brand awareness

less expensive that traditional marketing


Tips for working with influencers

Research: Research your industry and those relevant before you rush to pitch to influencers

Creativity: Be creative, working with influencers allows you to promote your business in a creative way

Relevance: Be sure to make sure your influencers are relevant to your industry

Measure: Don’t forget to keep track of your metrics and measure the success of your social influencers

Article By
Sarah Seymour,
Published: 24th August, 2016
Categories: Marketing

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