With more people consuming digital content online through mobiles, tablets and desktop devices it’s safe to say that digital has arrived and is here to stay. When it comes to marketing your business there’s no it may be time to consider moving on from traditional methods such as TV, radio and print and expand into digital marketing.
Why do I need digital marketing?
Digital marketing offers a huge number of benefits to businesses around the world, not only is it more affordable than traditional marketing methods such as TV ads and print but they also have a much larger reach.
As so many people can access the internet across the globe it means your ads, website and social media can be seen by thousands of people all day every day, unlike with traditional marketing which often doesn’t reach as large and audience.
One of the main benefits of digital marketing however is how easy it is to track and monitor the results of your marketing strategy. Rather than carrying out customer research with digital marketing you can quickly and efficiently view customer responses, correlations and ultimately measure your marketing success in real time.
What is digital marketing?
Digital marketing refers to online methods of marketing your business. There are a number of ways to market your business with digital marketing both directly and indirectly, here’s a run down of the key elements to include in order to optimise your digital marketing strategy.
Pay per click ads
Pay per click advertising allows you to feature sponsored links on search engine results pages increasing your brand visibility. Pay per click lets you target your ads for specific keywords, locations and even languages meaning your ads reach the audience you want, ensuring your clicks and money aren’t being wasted. Through writing compelling ad text you can reach out to those looking for your business or businesses in your industry, increasing traffic and generating sales and leads.
Alongside pay per click you should aim to incorporate SEO into your website. SEO is the process of optimising your website content so that it shows up in search engine results pages. Including relevant keywords in your website content means that search engine robots can scan your content in order to place your website and content in the right search results.
Email marketing is great way or directly marketing to your customers, using email marketing means you can communicate with a large reach or customers or potential customers. Not only is email marketing a quick and efficient way of communicating with customers but also can be easily tracked, allowing you to see who’s opened your emails, who’s read them and even who’s unsubscribed from your mailing list, giving you a great insight into what your customers may want and what you can do to improve your service.
Social media is bigger than ever, with millions of people using social media every day, it’s expected that brands too, active on social media. Using websites like Facebook, Twitter and Instagram not only helps establish your online presence but also allows you to reach even more customers. Using social media to post images, video and text content gives you a new way to communicate with your audience in an informal and often fun way, encouraging them to not only love your brand but also visit your website.
With the increase in digital technology there’s no reason for your business to be focussing solely on traditional marketing means, if you’re looking to increase sales quickly and efficiently, why not consider digital marketing today and get your business found online!