29th Jan 2016

How having a social media presence can boost your business

We all know how huge a part social media plays in life, but did you know how much it can benefit your business to have an active social media presence? If your business hasn’t already, now really is the time to embrace social media.

A key aspect of a social media is that it can help you deliver great customer service, it’s becoming more common for customers to go straight to Twitter or Facebook to ask for help or support if they are having problems. This is often easier than sending an email or calling someone and more than likely means they are wanting an instant reply, by being on social media it allows the customer to seek advice straight away but also allows you to help resolve the issue quickly, keeping the customer happy, which is of course the ultimate goal. 

An active social media presence can be a great way of managing your online reputation. Instant responses to customer queries and problems can prove that you offer strong customer service and problem resolution, unanswered customer questions can look unprofessional and often lead customers or potential customers to believe that you are untrustworthy. In additional to this, having a professional and friendly account which treats customers politely will also prove you are a professional company to any potential customers. 

Using social media is a great way to get to know your customers, not only can you speak to them about any issues they may be having, but it also gives you the chance to interact with them about many other things. You can post questions you might have for your customers, post any updates, offers or news, as well as post links to some of the products you have available, which could potentially lead to an increase in sales as well as help you build a relationship with your customers. 

Ultimately by having a social media presence you are steering customers to your website, the more active you are on social media, the more traffic you will be driving to your website. Having customers talk about you in a positive note on social media is also increasingly important for your SEO ranking. Google is now starting to regard websites that are popular on social media as more authoritative and are ranking them better. Being active on social media has many perks that can really help your business, there’s no better time to introduce your business to social media, don’t miss out! 

Article By
Sarah Seymour,
Published: 29th January, 2016
Categories: Marketing

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