SEO or Search Engine Optimisation can be an incredibly significant strategy when it comes to not only getting found within search results but also when it comes to acquiring more website visits. In theory, Search Engine Optimisation should work and is something we should all be able to support and get behind.
After all, we know your customers are using Google to find your products and services, therefore it makes total sense to have your website rank highly within organic search engine results.
Having the right SEO campaign can be amazing things for your business, encouraging brand awareness, increasing exposure and acting as a great lead generator.
If it’s working well.
When your SEO strategy isn’t working well and your business isn’t being discovered online, then your strategy obviously isn’t delivering the best results, which can have a huge impact on both your leads and your sales.
If your SEO campaign isn’t appearing within search results or is experiencing negative ROI there could be something wrong with your overall strategy, but how can you tell is your campaign isn’t working in the first place?
You’re Not Getting Traffic
Usually, the biggest indication that your SEO strategy isn’t working is that you’re not getting traffic directed to your website or your landing page. While this could be for a number of reasons unrelated to SEO, more often than not it’s due to your SEO strategy.
Failing to properly index your site, not using title tags and even inadvertently blocking your website from search engines, are all huge reasons your SEO may not be working and while they might sound simple, they can prove tricky to solve alone. By using an SEO professional who can improve your technical SEO and conduct regular audits of your site, you can discover new opportunities to drive traffic, as well as making sure your strategy is built effectively.
You Aren’t Making Sales
Let’s say you are getting traffic from search engines or ads but none of your visitors are actually converting, this too is likely to be a cause for concern for many business owners. If you’re gaining attention but not making sales, your SEO strategy could be to blame, for example, if your content isn’t meeting the needs of your visitors or they feel the content doesn’t feel relevant to what they’re looking for, they’ll simply leave your website.
By using the most relevant keywords and search terms, as well as creating content that matches these terms appropriately, you can create a clear message and show users what you want them to do on the page, be it make an enquiry, buy a product or book an appointment. Don’t forget the purpose of your page and the user intent when creating your SEO content.
You’re Using Old School Techniques
If you or your existing SEO agency haven’t kept up to date with recent Google updates, then it’s very possible your SEO strategy is outdated and ineffective, which could be generating you poor results. Out of date link building tactics, such as building profiles on irrelevant sites, posting on multiple article directories and even buying backlinks can all have a negative impact and result in a penalty from Google.
Using old school tactics can be hugely detrimental to your business or organisation and you should always aim to keep your SEO white hat, if you aren’t doing this, or your SEO agency aren’t doing this, then it might be time to change the way you do things.
Your SEO should be seen as a priority, not as a side project or an afterthought, if your strategy isn’t working it’s incredibly important that you make improvements as soon as you can. Not only can improving your SEO strategy lead to an improvement in search engine rankings, conversions and keywords but it can also help your business work towards their long-term goals, as well as ultimately drive more revenue!
If you’re looking to improve your businesses SEO strategy or simply looking to find out more, why not contact our team today!