Google Shopping is one of the most effective and affordable ways to drive leads and generate sales for your online business. With Google shopping you can connect with customers at the very moment they are searching the web for your products, in a much more visual way than paid ads or text ads.
While shopping campaigns are often lumped together with traditional paid ads however they are somewhat different, despite both being based on a CPC (cost per click) pricing model, there’s a number of things that make Google Shopping campaigns completely different to adwords, yet equally as effective.