Durham To Dublin: How PPC Is Opening Doors For International Businesses

Alongside 13 other North East businesses, earlier this week we were invited to spend some time in Dublin to meet with Irish businesses about how they can grow their business with Google AdWords. 

During the week we’ve been busy speaking to business owners in Ireland about how they can improve their reach, target more specific audiences and ultimately increase their sales with Pay Per Click advertising. 

We spoke to businesses in a variety of different sectors throughout our time in Ireland, including businesses in the tech, medical and legal sector. Through speaking to companies in these industries, it’s clear that there is definitely an opportunity for growth, however with many having bad experiences in the past this hasn’t always been possible, something we would like to rectify.

On Thursday we gave a presentation on Google AdWords, educating Irish businesses about the numerous benefits of Adwords, including the advantages of a well-managed campaign and an insight into what we can offer as a Google AdWords partner.  

We also used this as an opportunity to help these businesses understand that Google AdWords isn’t something exclusively for large companies. In fact, it’s a great marketing tool for small businesses looking to increase both sales and leads. 

Following the financial crash, Irish businesses are ready for growth and development, something we’re able to help them achieve. With Google AdWords, there’s no reason these businesses can’t achieve their goals and ultimately take their business to the next level.