Getting people to sign up to your mailing list isn’t easy, with thousands of companies sending emails out per day, encouraging people to sign up to even more emails can be tricky.
For most businesses, email marketing is an important part of their marketing strategy, with a huge focus being placed on increasing subscriber counts and monitoring the effectiveness of various email campaigns.
There are plenty of simple techniques out there that you can put in place to help increase email signups, whether you’re looking to encourage people to read your newsletter or even use a paid subscription service, with these simple actions you can see a large increase in your subscriber list and even in your conversions and engagement.
Simplify Your Sign Up Form
The last thing your customers want when they’re signing up for anything is a long, complicated and possibly pointless sign up form. By making your sign up form as simple as possible to fill in you can easily encourage your customers to sign up to your emails. With a minimal sign up form that only includes the basics such as email address and potentially name, you’re likely to find that more people are willing to sign up to such a simple form.
Offer An Incentive
Offering any kind of incentive to customers looking to sign up can be an effective way to increase your conversions. With incentives such as a free e-book, voucher code, a free consultation or even a percentage of a specific purchase, offering your customers something for their time and loyalty can be the perfect way to encourage much more email subscriptions. People love to get things for free so why not utilise this when it comes to getting people to sign up for your emails?
Exit-intent popups are the popups that show up when you’re about to leave a website, relying on cursor movement to allow a popup to appear when it looks like a visitor is about to head away from the page. By including a pop up, you are allowing your visitors to sign up without even having to leave the page, removing a barrier and encouraging them to sign up in a simple manner.
While this list only looks at a few ways of increasing your subscriber list there are plenty of ways out there to do so, all varying depending on your audience and the people you’re looking to appeal to. Gaining subscribers is important for your business and is something that you should be looking to focus on when it comes to growing your business and your overall reach.