If you’re a small business it can be easy to believe that branding just isn’t right for you and should be left for much larger companies with a much larger budget. However, when it comes to building your brand no business is too big or too small, in fact even the smallest businesses should be considering their branding from the get go in order to get ahead.
Whilst you might think that building your brand is low on the list of your priorities, whilst your still trying to market your product and build a customer base, it can be a huge benefit to both these factors and doesn’t necessarily require lots of manpower to do so. Building your brand is relatively simple, from your brand colours to your logo to the way you communicate with customers, it all plays a part in taking your business from one of the crowd to an important and influential power.
Why does my business need to be a brand?
Branding is all about the impression your business makes on others, think of your brand as your reputation, if your branding isn’t strong then it could be seen that your reputation isn’t the best it could be either. If you really want your business to succeed then you need to make the right impression on customers, potential customers and even your competition, your brand can help you do this, making you stand out and attracting the attention your business deserves.
Your brand allows you to create a buzz around your business, letting you be creative in the way you show off your products, website, social media and customer service, giving your business not only a unique look and style but also a personality and tone of voice, which lets customers engage more with your business.
How can I develop my company brand?
Establish your logo
Your logo is one of the most important parts of building your brand, not only should you include it on your website but you should also make sure you place your logo on your social media pages, your emails and even on your documents. If you get your logo out there it’s likely that people will begin to recognise your logo and see it as an established business.
Establish your message
Your message is one of the most important parts of your branding and your business in general, which is why it’s crucial that your business message is communicated clearly to your customers. Including your business message as part of your brand, gives your brand the chance to get it’s message out there in a creative and unique way.
Social media is an important part of your branding, you need to focus on getting your business on platforms such as Facebook, Twitter and Instagram in order to establish your brand even more. Using social media allows you to secure your online presence, letting your use platforms other than your website to reach out to customers and get your business found.
If you’re wanting to build your brand successfully, you need to keep consistent, once you have a solid brand identity you can’t decide to keep changing it every few weeks. It’s important your brand stays consistent, meaning your logo and colours identifying features of your business, making your business recognisable and stand out from others.
No matter how small your business may be, there’s no reason not to think about establishing your brand early, with time your business may grow and if you don’t have a brand early, it can be a difficult challenge to establish this brand later down the line.
If you’re looking to make your business identifiable and memorable, then your products alone won’t do this, putting your logo, your colours, your social media and even your message all together allows you to create the full package and establish your place online.