The constant development and increasing competition of online stores, businesses and apps, has forced brands to be even more creative in their attempts to drive traffic, leads and conversions. These days conversion optimisation has quickly become a must for businesses who are looking to succeed online and is something that shouldn’t be ignored.
With more focus likely to be placed on conversion rate optimisation in the coming year, let’s take a look at some of the trends we’re likely to see and which businesses and marketers should be looking to implement.