Facebook offers one of the biggest advertising platforms out there, with businesses of all sizes using the social media platform to reach out to their target audience. While it might be a hugely popular and effective platform, advertising on Facebook can be a challenge, especially right at the beginning and for many there is often plenty of learning involved in the process.
So let’s take a look at some of the most common mistakes people make when it comes to Facebook advertising and how these mistakes can be avoided in the future, allowing you to reach out effectively and generate the results you desire.
Targeting A Broad Audience
One of the most common mistakes many brands make when advertising on Facebook is being too broad with the audience they are looking to appeal to. While many might believe that everyone is a potential customer, the reality is that you want to reach out to the right people for your brand, not just anyone.
Whilst appealing to a large audience is important, you should aim to narrow it down to target only those who are likely to care about your company and your products, be this based on interests, age, location or another factor.
With paid advertising it can feel like ages until you start seeing results, with many brands believing they are losing money because of this lack of results. However it’s important to remember that for most paid advertising takes time, the first few months are vital for gathering data and gaining an insight, with much of the clicks and conversions happening later down the line, once you have optimised your ads.
By being impatient and failing to gain an understanding of how your ads are performing you can find yourself rushing to blindly create ineffective ads that don’t appeal to your target audience or even to a larger audience as a whole.
Not Testing Your Ads
You can’t gain an insight into your brand if you don’t test your ads, in marketing it’s always necessary to experiment with your advertising, letting you determine what it is that works and what might not be working well for your business and your customers. By testing different audiences, different times and even different ad text, you can possibly find new ways to generate better results.
Through monitoring what can change and isolating certain factors to determine if they make a significant difference to your campaigns you can create even more effective ads that work for your business.
Facebook advertising can take some time to get used to, however it’s one of the most effective ways of reaching out to your audience, which is why you should stick with it, learning more about your ads and your audience each day in order to produce high quality ads that not only look great but can also generate you more clicks, more engagement and more conversions.