Why Choose An SEO Marketing Agency to Boost Your Visibility

If you’re wondering why you should choose an SEO marketing agency as opposed to ‘going it alone’ then keep reading.

The world of SEO can be messy and confusing.

Lots of acronyms are being thrown around and it can be hard to know which ones are important and what they really mean to your business day-to-day.

For example, there was once just Search Engine Optimisation (SEO).

But thanks to AI, you’ve now got Generative Engine Optimisation (GEO) to consider too.

Whilst the principles of these two approaches are similar, it’s easy to understand why lots of marketers and business owners struggle to stay visible in the changing landscape.

This is where a professional SEO marketing agency comes into force as they do this day-in, day-out. They have specialist terms dedicated to working this all out for you whereas you’re trying to run your business at the same time.

If you’re curious about the benefits of bringing an SEO marketing agency on board then keep reading. And if you’re still reading at the end, why not get in touch with our SEO specialists who can take your SEO activity to the next level?

What Is An SEO Marketing Agency?

An SEO marketing agency manages the entire SEO process on your behalf.

This includes various tasks on your website which we’ll dive into fully below but essentially they manage the visibility of your website in search engines.

The clue is in the name: Search Engine Optimisation. It;s their job to do just that; to make sure your website is positioned to rank well in search engines so that your content can be served and seen.

However aside from this, it’s also important your website engages the right people.

Showing up in Google is one thing; being clicked on by your target audience is another, and giving them enough of a reason to convert after they’ve clicked takes skill.

An SEO agency’s job isn’t just about positioning you in Google, it’s about making sure you’re attracting the right people and encouraging them to take action.

There’s lots of things that go into making this happen and it’s not an overnight process.

Let’s take a look at the services typically offered by an SEO marketing agency to better understand the value they bring.

SEO Marketing Agency Services

There’s a whole range of different SEO marketing agency services depending on where you go. Below is a list of SEO services offered here at Discovery Design helping you learn what deliverables you would get.

Keyword research

We start by identifying the keywords your audience are looking for. These are the terms that they are typing into Google as it tells us what kind of content they’re looking for.

For example for a business that sells cars, your audience might be looking for:

‘The most reliable used cars’
‘Best cars for first time buyers’
‘Electric cars vs petrol’

By knowing these keywords and understanding their search demand, we can build content around these topics therefore satisfying intent.

BUT:

It’s not just a case of getting your keyword and stuffing it in as many places as possible. Google’s algorithm is far too intelligent for that and will penalise your content. It’s about writing genuinely useful, valuable content that your audience wants to read.

All of this and more is explained in Google’s Perspective Update.

Again, an SEO marketing agency would stay on top of these updates for you, leaving you to focus on your business.

Competitor analysis

You can gain some valuable insights by knowing what your competitors are up to. These are people in your industry offering the same service to the same audience.

Knowing what strategies are working for them gives you an idea of what you could implement in your own business. It’s absolutely not about ripping off their content (again Google is far too intelligent and will penalise you for this).

Instead see it as an opportunity to explore ideas that you might not have considered.

We manage all of this for you, identifying who your competitors are, what strategies they’re currently exploring, and assessing whether these are worthwhile for your own business.

Strategy

Once we’ve got your keywords nailed down and we have a solid understanding of your competitors, we compile this into a strategy document.

This is the bread and butter of your SEO as it tells you what the plan of action is.

Inside your SEO strategy you’ll find:

• Blog titles
• Keyword opportunities
• Rationale explaining how the content will work
• Linking strategy
• Additional assets and infographics
• On-page SEO deliverables
• Key page improvements
• Reporting timeline

Content creation

Once you’ve approved the strategy, we manage the content creation for you. This includes researching the topics in full, writing the content, marking it up correctly in the back end of your site, identifying any custom assets (i.e. infographics), working with design to brief in the assets, assessing any development requirements, building your linking strategy, and publishing the content.

As part of this process, we proactively look for ways to develop and improve your blog from a 360 degree view. For example it’s not just about the words, we focus fully on the experience of the blog and how this engages the reader as this is ultimately why they convert.

A key part of this with our SEO clients has been building blogs using flexible content blocks. This allows the blog to be more dynamic by using a simple ‘stacking’ system where each part of the blog is broken into blocks.

For example, there might be blocks for:

• Main body content
• Images
• Videos
• Call-to-action banners
• Product sliders (particularly useful for ecommerce)
• Testimonials
• Case studies
• Statistics
• Tips

By taking this holistic approach, we position the blogs to rank in Google and be served as valuable content to the reader.

Content optimisation

We don’t just focus on creating new content as your existing content is equally as important.

Few clients realise the amount of wasted content on their site which can be dragging down the overall strength of their SEO.

For example you could be ranking for 10 keywords on page 1, but if these keywords are not valuable and don’t bring the right audience to your business, this is a waste. Similarly, having lots of posts on your blog page might look good, but if none of them rank or bring in valuable organic traffic, they’re not serving a purpose.

Our content optimisation service involves digging back through your old content identifying where the opportunities are and what posts can be merged or deleted. This ensures all of the content on your site is genuinely valuable.

Backlink building

Backlinks are links back to your website from other websites. This is a great signal of strength to Google as it shows that your content is trusted if people are choosing to link back to it.

As we focus on long-form, valuable pieces, they naturally attract backlinks as other websites want to link back to content that answers queries end-to-end.

There could be a whole bunch of reasons why this is, including many companies not having the time or expertise to explore the topic themselves. Therefore they want to link back to your content as it serves that purpose completely.

Furthermore this works like a snowball effect, as the more backlinks you get, the more credible you are in the eyes of google, and as such, the more backlinks you’ll acquire from that.

It works like a cycle.

Technical SEO

Technical SEO is the stuff behind the scenes that you don’t always see but is pivotal to your content performing. This is what enables search engines such as Google to crawl, index, and understand your content so it can serve it in search results. When we talk about technical SEO, this means ensuring the site is strong, accessible, and aligned with search engine best practices.

Without it, you can have the best content in the world, but if it can’t be picked up by Google, it’s invisible.

Typically, an SEO marketing agency like Discovery Design would start with an audit, which would include reviewing site speed, mobile responsiveness, and website structure. Furthermore, we aim to improve page load times and ensure the site performs smoothly across all devices.

Another key part of technical SEO is improving how search engines navigate the site which refers to things like your internal linking strategy, fixing any broken links, and resolving crawl errors. The key element is making sure that all pages are easily accessible and able to be crawled, otherwise it will hinder your rankings.

Ongoing technical maintenance is equally important ensuring any issues are quickly identified and resolved before they impact visibility.

Additional assets

To boost content further, blogs can often benefit from custom assets such as images and infographics.

Instead of always using stock imagery, these assets can be customised in your own branding so they look more authentic. Furthermore these can be used across other channels such as email and social to promote your blogs even further with minimal effort.

It’s a quick and easy way to repurpose the content and boost visibility by posting the image with the blog URL.

We identify these additional assets before content creation allowing us to tie everything together and obtain approval ahead of publication. You’ve then got a library of custom assets for you to use at your disposal.

Reporting

Regular reporting allows you to see where your content strategy is performing and any areas that need improving. This is key so you can make informed decisions about how to move forward, ensuring you maintain visibility in search results.

At Discovery Design, we provide all SEO clients with a monthly highlights report allowing them to see initial keyword movements and progress. This covers metrics such as keyword page positions, backlinks, AI features, clicks, and impressions.

Whilst SEO takes around 3 months to fully make an impact, we know that client communication is key and it’s important for them to see how the strategy is working. We also provide a full SEO report every 3-6 months allowing you to see bigger movements that meet your KPIs.

Why Choose An SEO Marketing Agency to Boost Your Visibility

If you’re still curious about why you should choose an SEO marketing agency to boost your visbility then ask yourself one question:

Can you afford not to be visible in Google?

And visibility refers to pay one. If your content is sitting on pages 3, 4, 5 or any point past 6, it’s pretty much invisible.

We know how we browse as users – we rarely move past the first page.

Leave it to the experts so you can focus on other parts of your job, knowing all of the key services are being delivered. If you have any questions around how our SEO service works and what you can expect, simply get in touch with our team.