11th Dec 2017

Case Study – How We’re Helping Businesses Increasing Sales With Google AdWords


Coupe Line are the UKs leading independent road marking contractor, enjoying three decades of practical experience in the road marking industry. As a division of Jack Coupe & Sons, Coupe Line offer services to a range of clients requirements. 

Originally Coupe Line were managing their own AdWords campaign in-house, however realised they didn’t have all the required skills or time to achieve the most from their campaign, which is why they came to us for help. 

The Process 

When we initially took over the campaign we monitored what had already been built, including the separate ad groups and campaigns, to determine was was working well and what wasn’t, this allowed us to optimise any part of the campaign that were bringing in results.

We also carried out keyword research, in order to determine what audiences will be searching for when they’re looking for Coupe Line. By figuring out which of these keywords are likely to be searched for, we could ensure the ads are showing up for the relevant words and phrases. 

The Impact 

Overall we have seen a reduction in the total spend, with increased results, which is a great improvement on the initial campaign. Coupe Line are happy with our campaign management allowing them to focus on growing their business.

If you’re interested in learning more about how you can grow your business and increase sales with Google AdWords then contact us today.

“We have been using Discovery Design to manage our Google AdWords campaigns for a number of years and have been very pleased with the return on investment. We had previously managed the campaigns in-house, but we did not have the professional skills to achieve to generate the results we are today. We plan to keep Google AdWords as part of our on-going strategy with Discovery Design to grow the business further.”

Article By
Sarah Seymour,
Published: 11th December, 2017
Categories: Google Ads Marketing

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