“How do I drive traffic?” Is a common question many business owners ask and it’s a good question. Generating traffic is important, the more traffic you can drive to your website the more you can connect with, engage with and convert audiences visiting your website.
Throughout 2017 we’ve been working on growing our traffic even more and in this year alone we’ve seen a 138% increase in website visits from our campaigns, as well as increasing page views by 96%.
In this short case study we’re going to look at how we increased our website traffic and how you can utilise digital marketing to help boost your own website traffic.
How We Achieved This Growth;
Through building a targeted Google AdWords campaign we could reach new audiences, as well as reach out to more audiences who might’ve been interested in our services.
Not only did we build our AdWords campaign, but we also ramped up our SEO efforts to ensure that we stayed ahead of the recent Google changes.
We also improved the quality of our blog content in order to attract quality backlinks, as well as refocusing our blog content in order to provide more value to our target audience.
The Result Of Our Campaign;
As a results of our work throughout the year we’ve seen a number of significant changes, including increased national reach, meaning we’re now reaching more audiences from around the UK, not just the North East. Not only are we reaching more audiences but we’re also seeing a significant increase in the quality of the leads we’re generating, with a decrease in irrelevant leads.
We didn’t use any secrets or hacks to grow our traffic, instead, we concentrated on investing in implementing links acquisition, creating quality content and building an effective pay per click campaign, in order to grow our traffic but also grow our goals and expectations.