9 Benefits of Investing In An Organic SEO Service

If you’re considering investing in an organic SEO service, but you’re unsure about the type of results and benefits you can gain from it, keep reading.

With the increasing rise of AI (ChatGPT, Gemini, Claude etc), it’s natural to wonder about the future of SEO and if this will change depending on advancements in AI.

The good news is: SEO isn’t going anywhere.

The ranking factors considered by AI when choosing which content to serve are the same ranking factors as traditional SEO.

Essentially it still comes down to high quality content and backlinks.

Both of these signal to the search engine (whether that’s Google or an AI tool) that your content is trusted.

Both AI and Google have the same aim – to provide users with the best possible answers in the shortest possible time.

So if you’re been apprehensive about investing in an organic SEO service, we’ve got a list of the top business benefits you will enjoy as a result. From more traffic, to more sales, investing in organic SEO isn’t just about being on page 1 of Google; it’s about driving more people to your site, building long term trust, and converting them into a paying customer.

Organic SEO vs AI

As we noted in the intro, there’s no denying that AI is taking the internet by storm.

If you’ve Googled anything lately, you would have seen the AI overview snippet. It’s the small box that sits at the top of the other search results, often providing a succinct answer to your search query in a couple of sentences. It also links you off to the different sources of information it compiled its answer from, allowing you to read the article / blog in more detail.

This advancement in the way search results are displayed has obviously stirred curiously among marketers and business owners in terms of how their own content will be affected. However, as we highlighted earlier, the factors that determine whether or not content is served in the AI snippet, are the same factors that determine whether or not content is served on Google.

There are lots of similarities between AI tools (also known as large language models) and Google, so as long as you’re investing in your SEO, you have nothing to worry about!

We’ve covered this topic end-to-end in our blog post about Large Language Model Optimisation for SEO which you can read here to understand more about how these two things work together.

A quick summary of organic SEO vs AI can be found below:

Organic SEO

• Individual webpages (blogs, landing pages, etc.)
• Based on SEO best practices (E-E-A-T, keywords, backlinks, etc.)
• User clicks through to read more
• Drives direct traffic to your site
• Focus on content quality, structure, and technical SEO
• Author bios, expert quotes, reviews, and citations

AI Overview / AI Snippet

• Draws from multiple sources across the web
• Relies on the same quality indicators as SEO to surface reliable sources
• Summarises key info with links to full sources
• Shows your site as a source
• Same strategy applies; good SEO helps AI understand and use your content
• AI uses these to assess credibility when selecting content

9 Benefits of An Organic SEO Service

There are numerous benefits of investing in organic SEO, from increased authority on Google, to better customer retention, to increased website traffic.

Aside from this, organic SEO also results in direct sales and a revenue boost, as informative content like blogs helps educate potential customers and guide them towards taking action – whether that’s making a purchase, submitting an enquiry, or signing up.

Builds trust

A huge part of investing in your SEO is writing long-form, high quality content that covers a topic from end-to-end.

For example, if your business was a bespoke wardrobe company, you might write a blog about the best way to maximise your bedroom space.

However, instead of this being a few small paragraphs that leaves the reader unsure, you should write an in-depth piece that tells them everything they need to know about bespoke wardrobes.

In turn, this builds their trust in you as a brand as you’ve clearly proven your expertise and knowledge of bespoke wardrobes and how to make the most of a room, which ties in with your offering.

Furthermore by including previous customer testimonials, imagery of real wardrobe installs, and strategic CTA’s that drive them to book a free measurement appointment, you’re naturally guiding them toward taking the next step. This turns your blog from a passive piece of content into an active part of your sales funnel.

Boosts transactional, service pages

One of the great things about writing long-form, optimised content, is the amount of opportunities to link off to other pages on your website.

Whether you’ve got a 2000 word article as opposed to a 500 word article, there are a plethora of natural opportunities to link users off to other relevant places.

One of these places should be your services pages as these are the high-intent, transactional webpage that usually drive people to getting in touch.

For example, on the Discovery Design website, we make sure to link to one of our relevant services in a blog so that people can learn more about it. This also takes then closer to that specific service, increasing the likelihood of them converting.

Then the same concept applies to your own website as you want to tie your blog content to your service offering creating a natural link between the two. Links are a huge part of good SEO as they improve the user experience and navigation.

Improves customer loyalty

This ties in with the point above building trust, as the more customers trust your brand, the more likely they are to come back.

Even with the amount of brands now available for us to choose from, it’s hard to find one we know and trust. That’s why when people find a brand that ticks these boxes, they’re a lot less likely to be swayed by something else.

If customer loyalty runs deep then even when people have the temptation of a cheaper price they still won’t be swayed. That trust acts like a safety net as people stick with what they know will deliver.

In this scenario, it becomes less about cost and more about confidence and consistency.

Boosts customer retention

Again, supporting the point above and linking to the element of trust, investing in SEO and creating long form content means customers are more likely to come back.

Now that you’ve proven your expertise in a subject (going back to the example of the wardrobes for instance) there’s no need to look elsewhere.

Furthermore, by creating in-depth content that answers their search query, it means they know where to turn when they’ve got a burning question in the future. They know that your content is detailed, valuable, and credible which encourages them to return when they need something else.

This kind of content also builds a relationship over time. When users repeatedly find helpful answers or inspiration on your site, it creates a sense of familiarity and reliability. They start to associate your brand with knowledge and support, which not only encourages repeat visits but can also lead to sharing your content with others, extending your reach and reinforcing your position as a go-to authority in your niche.

Gives you content for other channels

Whilst creating long form content might initially take some time (for instance you need to plan, conduct keyword research, think about imagery/ infographics, and write the piece) once it’s created, you have a fantastic resource to repurpose.

Just think about the amount of content you can get from a 2000+ word piece!

You can break this down into multiple smaller content pieces which can be shared through different channels including social media, your newsletter, or any printed materials.

From that one piece of content, there’s multiple ways to repurpose it, and even better, you can link back to the original piece from these channels to boost traffic to it even further.

Some other ways to split the content up and maximise its use, is:

• Create a social media series – Break the content into a series of short, engaging posts for LinkedIn, Instagram, or Facebook. You could turn each section or heading into a carousel, reel, or quote graphic to make it visual.
• Create a blog mini-series – Expand on individual sections of the long-form blog with their own dedicated blog posts, each diving deeper into a specific topic while linking back to the original article for context.
• Design an infographic or visual asset- Condense the insights into a shareable infographic or flowchart that can be used on Pinterest, your blog, or email campaigns.
• Use it as a script for a video or webinar – Repurpose the structure and insights into a video or short-form video series, or use it as the basis for a webinar or live Q&A session.
• Pull out quotes or stats for a newsletter – Pull quotes, stats, or tips and use them as newsletter snippets, encouraging readers to click through to the full article for more.

Better quality leads

Organic search often attracts people who are actively looking for solutions, making them more likely to convert.

Unlike ads that may appear while someone is doing something unrelated, organic traffic typically comes from users who are intentionally seeking information, products, or services.

These are high-intent visitors who have taken the time to type in a query, click through to your site, and engage with your content. Due to the fact they’re already invested in solving a problem or meeting a need, they’re more primed to take action, whether that’s making a purchase, booking a consultation, or signing up to your mailing list.

In turn, this means less time nurturing cold leads who have no intention of actually converting and spending more time on converting warm, qualified traffic.

Increased local visibility

As well as creating long form content, creating landing pages dedicated to different locations is also a strong SEO strategy – especially when you’re trying to attract local customers.

For example, if you have a hot tub company (like our client Better Living Outdoors), having a landing page for your different showrooms allows you to attract people from the local area.

By carrying out keyword research and targeting specific areas, for example:

• Hot tubs Durham
• Hot tubs Newcastle

You’re signalling to Google that your business is relevant to searches in those areas. This increases the likelihood of your website appearing in local search results and map listings when potential customers are looking for hot tubs nearby.

As a result, this strategy is helping you drive more foot traffic and qualified leads from your local market. You can also link to these specific landing pages from your blog content (something we recommend doing when building your SEO) to reinforce relevance and help search engines understand the relationship between your content and your service areas.

This internal linking not only supports better rankings for your location pages, but also improves the navigation by guiding visitors to the most relevant information.

Raises brand awareness

Investing in organic SEO is a great way to raise your brand awareness by making sure you show up in the search results pages. By conducting keyword research, analysing your competitors, and creating quality content that gets you found on Google, you’re standing out against other companies offering your customers the same thing.

SEO is a combination of different factors which affect the way you rank on Google and where you’re positioned. By understanding these factors and making sure you’re being found, you’re engaging more people with your brand.

For example, when someone is searching for a new pair of shoes, if you’ve invested in your SEO, and carefully considered factors such as your page structure, site speed, content quality, and overall user experience, you’re more likely to appear high up in the results.

In turn, this increases the chances that potential customers will click through to your site rather than a competitor’s. The more frequently your brand appears in relevant search results, the more familiar it becomes in the eyes of your audience.

This visibility compounds over time as people begin to recognise your brand, associate it with expertise/ quality, and are more likely to choose you when they’re ready to make a purchase.

Supports your whole marketing funnel

SEO is useful at every stage of the buying journey. For example, starting at the top of the funnel, content like blog posts, how-to guides, and explainer pieces attract users who are just starting to explore a topic.

As their intent increases, they’ll start searching for more specific, bottom-of-the-funnel content like pricing breakdowns, product comparisons, and customer reviews. You can also vary the format of your content depending on how ready someone is to take action, for instance gated resources like downloadable guides are perfect for those further along the journey, while free educational content works well for building interest and trust.

To move readers down the funnel, cleverly placed calls to action (CTAs) can be incorporated throughout your content by using visual banners or blocks that invite users to take action.

Also, integrating different forms of social proof (testimonials, reviews, client logos, or case studies) gives users the reassurance they need to take the next step.

SEO Service FAQs

How long does SEO take to show results?

SEO is a long-term strategy but most websites begin to see measurable results within 3 to 6 months. However, you can start seeing keyword movements in the first month or two which is a positive sign Google is starting to rank your content.

What’s the difference between on-page and off-page SEO?

On-page SEO means optimising elements on your website, such as content, meta tags, and internal linking. Off-page SEO focuses on external factors such as backlinks, brand mentions, and social signals that boost your site’s authority.

What are the ranking factors in SEO?

There are multiple ranking factors when it comes to SEO such as the quality of your website’s content, the number of backlinks, the layout of the web design, general user experience, and site speed. These work together to show Google that your website is trustworthy and should therefore be served in the search results.

9 Benefits of Investing In An Organic SEO Service

If you’re curious about investing in an organic SEO service then hopefully this blog post has given you some reassurance.

SEO is not just a nice to have or a throwaway acronym, when done right, it’s a sustainable way of driving organic, qualified traffic to your website. By investing in your website, your content, and the overall user experience, you’re building long-term trust with your audience and giving them a reason to come back.

If you’re wanting to increase your SEO activity but you’re unsure where to start or how to get the most results for your efforts, get in touch with our team. From optimised website copy, to high-quality blog posts, to keyword research, we can help take your SEO to the next level.