24th Jun 2016

8 actionable ways you can grow your brand identity

Branding is one of, if not the, most valuable asset for any business and is something which needs to be carefully thought out and carried out properly in order to create a solid brand to represent your business.

Crafting your brand requires careful planning and persistence, your brand won’t come together overnight, especially without an idea of where to start. Here’s 10 simple ways in which you can begin to develop your brand.  

Find your audience 

This should be an obvious one but before even starting to plan your brand identity it’s important to find out who you should be trying to appeal to and who your brand should be relevant to. It’s important to be specific when defining your audience and you need to be clear of which groups of people you are targeting, in order to create an effective branding and marketing strategy.

Know your message 

You have to know what your message it and want you want your business to achieve before developing your brand further. By knowing your message, you can incorporate your brand goals into your brand identity. Not to forget that establishing the goal of your brand can also be of real help you when it comes to communicating and informing customers of what you wish to achieve.

Know your tone of voice 

Once you have established your message and your audience, you need to determine your brands tone of voice and overall persona. You need to create a persona which appeals to your customers and reflects the purpose of your company. Since your brand personality is one of the most important parts of your brand, it’s key you keep it professional and relevant yet simple and easy for your customers to understand.

Create your own logo 

Your logo is what will make your company stand out the most. Strive to keep it simple, easy to recognise and consistent with your brands message. Your logo doesn’t have to have some deeper meaning, but your audience will associate your brand with your logo so it’s important you get it right. 

Create guidelines

It’s important you create brand guidelines in order to make sure that your employees are aware of how they should behave, how they should speak with customers and what they should do in terms of design and imagery used in things such as the website and the social media.

Be consistent

Consistency is key when it comes to developing your brand, posting consistently on social media, on blogs, running a consistent email marketing campaign and keeping your overall image consistent are all important factors when it comes to a solid, established brand.

Utilise your social media

Don’t ignore your social media, in order to create an established brand you need to have great online presence, including on social media. Having an active Facebook, Twitter and Instagram account means you can get your brand out there and reach out to new audiences as well as have a great way to speak to your established customers. Ignoring social media is something you can no longer do in an age where everything is digital.  

Be daring

Don’t be afraid to stand out, if you want to company to become an established and recognisable brand then it’s ok to be bold and be daring. When it comes to your brand it’s good to think outside the box and try to offer something that hasn’t been previously seen. Whatever message your business may have, don’t be afraid to stand for it, innovation is key for success.

Remember, branding is constantly evolving and as your business grows, you’ll need to keep developing your brand in order to keep your business current, up to date and representing the true values of your company.

Article By
Sarah Seymour,
Published: 24th June, 2016
Categories: Branding

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