25th Jul 2016

7 Ways you can enhance your customer experience with social media

By now you should be aware that social media is big business and has become a powerful tool in increasing engagement, brand awareness and driving traffic to your website, it can however damage your business reputation when not used properly. 

Although something considered to be simple when it comes to your social media you need to have a well thought out plan in place to enhance your social media accounts and ultimately increase your sales. So how can your brand leverage social media, we’ve got 7 great ways you can make the most of your social media.  

Answer questions 

Using social media you can improve customer relations by answering questions, solving problems and replying to your customers. These days people flock to social media to complain or ask questions before they even consider calling a company or sending an email, with this in mind you should always use your social media to answer queries and help your customers quickly and easily, not leaving them waiting for replies and proving that you know what you’re talking about.  

Keep your customers up to date 

As well as answering questions you can also use your social media accounts to keep your customers up to date and informed about goings on within your company. Whether you’re releasing new products, have a special offer or simply have something fun going on in the office then why not tell your customers? Not only does this allow you to prove your business is busy and active, it’s also a great way to create fun content beneficial for customers.

Humanise your brand 

Customers want to relate to a company so by giving your company a ‘face’ through social media you are then assigning a human personality to the company. Creating human, witty, engaging content allows your brand to develop a fun personality which people can relate to,  thus helping your build a strong customer relationship. 

Encourage feedback 

Encouraging and asking for feedback about your product or company allows you to tailor you business to you customers and their needs. Using polls on Facebook and Twitter can be a simple yet effective way to generate feedback on your business. Without these platforms you might find it more difficult to gauge feedback from customers, instead offering questionnaires and surveys which are long winded and time consuming which not many customers will want to fill in.  

Include visuals

Including images and graphics as well as text not only looks more attractive but also can increase engagement with your customers. If you’re using images then customers are going to want to look at your content more than if you only ever included text on your account.

Since social media is now such an important form of contact for brands, it’s more important than ever before that you get it right. Without a great social media presence your business could be losing out on not just customers but also sales, why not embrace social media today and see what your business can achieve.

Article By
Sarah Seymour,
Published: 25th July, 2016
Categories: Marketing

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