5th Apr 2016

7 Instagram marketing mistakes to avoid

These days sharing content on Instagram is considered one of the greatest ways of marketing your product or service, with thousands of brands actively using Instagram everyday to promote their business, it’s important to keep ahead of the competition.

It’s not easy however and you’re likely to make some mistakes, especially if you’re new to the world of Instagram. Not to worry though, here’s 7 of the biggest Instagram mistakes you could make and how you can avoid them. 

Low quality photos

Your business needs to appear professional and hold a high standard at all times, you wouldn’t feature blurry, low resolution photos on your website, so don’t feature them on your Instagram. Using low quality photos of your products or of your services can make it seems like your business is low quality and that your reputation isn’t something you care about.

Using too many hashtags

The beauty of Instagram is that you can use hashtags in a bid to reach out to people who may be interested in your business. However it’s important to remember not to use too many hashtags as this can be seen as spam. Keep your hashtags relevant and don’t use any more than three or you’re likely to annoy your followers.

Not using enough hashtags 

On the other hand, it’s important to actually use hashtags, they can be an effective way to reach out to those who aren’t following your Instagram but might be interested in what you offer. Using a hashtag that can be easily search for means that potential followers are likely to find you.

Not having a bio  

Not having a bio not only looks unprofessional but can drive away any potential followers. Having a short, engaging description of your company in your bio and a link to your website, shows people who you are, what you do and where they can find more about your business.


Not engaging audience 

Posting boring content or very similar content on a regular basis won’t engage your audience. Use a variety of different images, from your products to quotes to behind the scenes photos to keep your content varied and fun.

Not posting consistently

Post your content consistently, you’re not going to attract a following if you only post every few days. Make sure you’ve got content you can post every day and aim to post more than once a day in order to reach out to people at different points of the day.

Don’t follow people just for follow backs

Following lot’s of people just to get them to follow back is the worst way to go about marketing your product. You only want to follow people who are relevant to your company and you only really want followers who are interested in your business. Following random accounts so that they will follow you back and increase your follower count just makes you seem desperate and makes you look like you don’t care about who you follow and who follows you.


Article By
Sarah Seymour,
Published: 5th April, 2016
Categories: Marketing

Start A Project

Our specialist team will provide a quotation based on your requirements

Get A Quote