26th Apr 2016

7 bad social media habit your business needs to avoid

We all have bad habits, be it biting your nails, driving faster than you maybe should or something else you’d rather not admit to, there’s no denying that all of us have some form of bad habit.

When it comes to your social media strategy however you can’t afford to have bad habits, whilst it can be tempting to post updates all day everyday or tweet all your feelings on the company account, it’s probably not a good idea. We’ve narrowed down the top 7 worst social media bad habits in order to help you create a following who truly appreciate your content.

Posting constantly

Posting none stop is not only a bad habit but it’s incredibly bad social media etiquette. Your followers are guaranteed to get annoyed if you’re constantly posting every minute of the day. They’re likely to get even more annoyed if you post the same message repeatedly so make sure you reword your content or add different graphics each time in order to create variation.

Not posting at all

On the opposite end of the scale is not posting anything at all. It sounds obvious but you’re never going to create an online following if you don’t post any content. Remember you don’t have to post all the time but an image or short piece of text once or twice a day can make a world of difference.

Hashtags everywhere

Don’t use a billion hashtags. You might think this is the ideal way to attract attention and gain more followers but you couldn’t be more wrong. Nobody wants to see a post piled with hashtags, whether they’re used in the sentence or thrown on the end of your post, it’s not only spammy but it takes away from the message you’ve posted. Add at most three relevant hashtags in order to help generate attention.

Not engaging with your followers

If you’re following want to interact with you then it’s important that you engage with them too. Speak directly to those following you and be sure to reply to anyone who might interact with you, not only is it great for building your customer relationship but it also shows others that you really care about your customers.

Sharing too much information

If you’ve had a bad day in the office it sometimes might seem like a great idea to take to social media and share your feelings but don’t. It’s an obvious one but you’re businesses social media account is for business use only. Whilst it’s nice to be personal and add hints of your personality to your social media accounts you don’t want to share details like what you’re having for dinner or exactly how you feel about that one awkward customer all over the internet, it’s not good for business.

Forgetting visuals

Don’t forget to use images and graphics in your social media, it can be easy to get into the habit of posting a bit of text and leaving it at that, but it’s also a great idea to share images too. You’re followers are more likely to read your content if it also features images whereas they’ll probably skip over text heavy content.

Jumping on the wrong bandwagons

A biggie, especially on the world of Twitter, is to use a hashtag inappropriately. I can’t stress enough how important it is to research a hashtag before you use it. Just because something is trending it doesn’t mean it’s for a positive reason and you definitely don’t want to be that brand who wades in on something they shouldn’t.

Article By
Sarah Seymour,
Published: 26th April, 2016
Categories: Branding Marketing

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