1st Nov 2016

6 Blogging Mistakes Many Businesses Make

Blogging has a number of benefits for your business, it can be an effective way to build your brand, reach out to your target audience, raise awareness of your brand and ultimately an powerful tool in helping generate sales. However, doing it wrong can have a huge impact on your brand, not only costing your customers but also potentially doing a lot of damage to your reputation.

Though blogging might seem like an easy task, there are still a number of mistakes that can be made on the way to creating a successful blog. Today let’s look at some of the biggest mistakes businesses make and how these potential pitfalls can be avoided.  

Being Too Broad 

Whilst it’s a good idea to cover a variety of topics on your blog in order to attract a wide audience, it’s important you carve out a niche, selecting a small number of topics and focusing on create great content related to these topics. Not only can covering too many topics become quite confusing for customers who don’t understand you message, but it can also make it more difficult for search engines to rank your content, leaving your blog and your business much harder to find.  

Bad Writing 

Whether it’s spelling errors, grammatical mistakes, punctuation problems or even the incorrect use of words, bad writing is one of the biggest reasons your readers won’t come back. A poorly written blog looks unprofessional and can lead readers to assume that if your blog isn’t looking good, your business may be the same. Good communication is everything, make sure your customers can understand what you’re trying to say and you’ll find they keep coming back to find out more.  

Irregular Posts 

People love routine, including your blog readers, which is why you should aim to post content at least once a week. Don’t neglect your readers, instead you should  have a strict publishing schedule so that your customers know when new content is likely to get published, allowing them to easily follow your blog articles, posts and news.

Short Posts 

Writing blog content can be time consuming, especially for small businesses who don’t have specialist content writers or marketing staff, but that doesn’t mean you should throw any old content together and post it. You customers want in depth and informative posts, meaning a 200 word article won’t necessarily go down well with your customers. Instead you should aim to write your content with 600 words or more, offering readers valuable content and also allowing search engines to rank your blog posts higher.

Trying Too Hard To Sell

A blog is one of the best ways you can promote your business, however it should be used primarily as a resource, not a selling tool. If your blog content focuses too much on selling, it’s very likely you’ll turn people away from your business. People want to read informative information on blogs, such as news about your business, new products information and even helpful or useful article which could benefit them, they don’t want to be sold to.  

Expecting Everything All At Once

Blogging has a number of benefits, from higher search engine rankings to increased reach, there’s a number of ways your business reap the rewards of blogging, however you shouldn’t expect these rewards to appear overnight. Building a successful blog takes time, dedication and planning, you need to be writing valuable content, posting on a regular basis and incorporating your keywords into your content in order to begin generating a following. Never expect overnight success from blogging, instead put in the work and you’ll see changes over time. 

The bad news is you’ve probably already made a number of these mistakes in your blogging efforts, most people have, the good news however is that these mistakes are easy to rectify. By keeping these tips in mind when writing your future blog posts there’s no reason you shouldn’t be able to start writing informative and valuable content for your customers and ultimately generating more sales, a stronger customer base and establishing your brand as a real industry leader. 

Article By
Sarah Seymour,
Published: 1st November, 2016
Categories: Marketing

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