11th Oct 2016

5 Blogging Nightmares and How You Can Overcome Them!

Blogging can be difficult, no longer is blogging just about writing a short post, adding some images and expecting readers, blogging has grown significantly in the last few years. Not only has the number of personal blogs increased in numbers but the amount of businesses using blogs to promote their business and engage with customers has also risen. 

When it comes to publishing your content online things can go wrong, there’s no lessons in how to blog, for many it’s trial and error and there’s much to consider in order to get ahead. So if you’re thinking about taking your first steps into blogging, be it personal or business, here’s 5 blogging nightmares that could, and have, occurred and how they can be conquered!  

Feeling uninspired 

One of the biggest nightmares you’ll face when writing regularly is feeling uninspired. Whether you can’t think of ideas or you just can’t think of how to write down a great idea, it’s likely that you’ll find yourself staring at the screen at a loss at least once or twice. It can be frustrating when you can’t think of what and how to write your content but there’s no need to panic.

You might be tempted to avoid writing that day or decide to put it off until later but that’s not always a great idea, instead take some time to read some other blogs for inspiration, take a moment or look at your idea from another point of view, you’ll soon find the motivation you need.  

Overthinking the long term 

It can be easy to get caught up in thinking about the future of your blog, the perks you may get to blogging and what opportunities that could arise eventually. However don’t let this be the focus and the drive for your blogs, whilst it’s nice to get rewards for your efforts, you should blog because you want to engage with your readers and because you want to, not to seek out instant perks for doing so. 

Building a following and becoming a recognised blog takes time, it requires consistent posting, building bridges and having a passion for whatever you may be talking about, don’t think too far ahead as it can make it harder to think about the now.

No engagement 

There’s nothing more frustrating than spending time writing a blog post to receive no engagement. No comments, no likes, not even a share, we’ve all been there, it’s not only frustrating but it can be incredibly disheartening and can be a factor which can prevent people from writing more. However it’s not something to be too concerned about, especially in the beginning. 

Don’t be afraid to comment on other peoples blogs, comment on blogs which have helped you or have entertained you, share them where possible and build your bridges with others, this can encourage others to check out your website or blog, increasing readers.  

Money focused 

Similarly to thinking solely of the long term, it can be easy to start thinking about how you can make money from your blog, meaning everything you write is written specifically to sell. It’s important to remember if you’re a business, your blog should be a secondary avenue for making sales, using engaging posts and articles to bring people to your website to check out your products, rather than making money directly from your blog. 

Again this is something that takes time, whilst you may eventually see an increase in sales due to blog traffic, this won’t come until you’ve got consistent, quality, engaging and information posts out there.  

Bad writing 

You don’t have to be a perfect writer to write a blog, not being the best isn’t something to worry about, while writing is a talent and some are better than others, it shouldn’t stop you if you feel like you’re one of the latter. While you can hire someone who is gifted in writing to write your blog articles, you can also get out there and write anyway, skills can develop over time, the way you write now can change over the space of a year. 

With confidence, practice and knowledge even the most unskilled writer can become a great blog writer and if you’re still worried you might not be good enough, ask for someone to check over your work and polish it up if necessary. 

We all encounter the odd nightmare when it comes to blogging or writing in general, it can be challenging, but it’s important to remember that your disasters shouldn’t put you off, why not get writing today and turn your dreams into a reality!

Article By
Sarah Seymour,
Published: 11th October, 2016
Categories: Marketing

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