8th Nov 2016

4 Reasons Why Your Content Marketing Just Isn’t Working

Content marketing is, and continues to be, one of the most effective marketing tools your business has available. Not only can content marketing play a significant role in your website and social media but can also benefit you search engine rankings greatly, helping your business get found in search results.

Unfortunately there are a number of common problems out there that can cause your content marketing to be less effective as you’d like. Today we’ll look at identifying these issues and looking at how you can avoid them for future content marketing success. 

You’re Not Creating The Right Content 

If your content isn’t attracting the attention you believe it should be, then it’s a huge possibility that you’re not creating the right content for your target audience and potential customers. It’s important that before you even begin writing your content that you fully understand who you’re looking to reach out to and what this audience are looking to read.

By asking yourself questions and narrowing down your target audience you can not only appeal to a targeted audience who will love your content and your business, but also gain more insight into how to create valuable and engaging content.  

Your Content Is Just Like Everyone Else’s 

Your content should be unique, if your content is too similar to others then it’s very possible that it will get lost in the crowd and fail to stand out as valuable, high quality content. If your audience have already read countless articles about a similar topic or articles that are written in a similar manner, they can easily disengage and avoid your content all together.

You should aim to make your content more unique by creating exciting, interesting and even thought-provoking content that speaks to your customers, not at them. Focusing on helping your customers and giving them advice on how to achieve goals or use your product or service, can be simple, yet effective ways to provide stand out content.  

Not Search Engine Friendly 

To put it simply, if you don’t optimise your website for search engines then your content is unlikely to get found, especially on search engine results pages. By keyword stuffing, duplicating content, using ineffective keywords and even failing to make the most of meta tags you could be losing out and failing to make the most of the SEO opportunities content marketing gives you. 

Through conducting keyword research and figuring out which words your audience are looking for, you can create more focused content that includes the relevant keywords needed in order to rank within search engine pages, increasing your chances of getting found.  

Failing To Promote Content 

It can be easy to believe that once you publish your post you can just wait for the traffic to roll in, however this really isn’t the case, if you want people to read your content then you should always look to share it online, on your social media platforms once the post is published.

Sharing your content on sites such as Twitter, Facebook, Google+ and even LinkedIn page  can be effective ways to get your content seen. Using appropriate hashtags, images and even Gifs where possible are some of the simplest ways you can promote content and increase your following. 

By identifying where you’re going wrong with your content marketing and fixing this early you can really begin to see some great results, from increased website traffic, to a larger following to more sales or leads. By learning from the above steps and creating a content strategy that works, you can not only look to improve your content but also improve your reach and ultimately grow your business into a brand your customers love. 

Article By
Sarah Seymour,
Published: 8th November, 2016
Categories: Marketing

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