One minute it’s September, you’re planning Back to School sales and Halloween events, the next minute there’s only two weeks left until Christmas and time is running out to build a solid marketing strategy. But don’t panic, there’s still a number of ways you can reach out to your customers in a last minute bid to generate sales, here’s our top 5 last minute marketing techniques that can boost your business!
Create Christmas Offers
There’s still plenty of people looking for gifts even in the last few weeks before Christmas, in order to make the most of this you can create special offers and deals that offer your customers bargains on gift items or even items for themselves. Having one day only deals or promotions which end just before the last shipping day before Christmas, can encourage your customers to continue to buy from your store even weeks before the big day itself.
Christmas Blog Content
Writing Christmas themed blog content can be a great way to get into the festive spirit, engage with your customers and also produce SEO content that can rank for Christmassy terms and phrases, allowing customers to find your website and ultimately your products in search engine pages. During the Christmas period there are more people looking for gift inspiration, things to do, places to eat and much more, by posting about these topics on your blog you can increase your readers and encourage new people to visit your site.
Christmas is a great time to utilise your social media accounts, by sharing your festive content, engaging with your followers and posting links to your content and your products you can increase your following and raid awareness of your business. By making the most of platforms like Facebook, Twitter, Instagram and even Google+ you can use hashtags, gifs and images to show off your items, your work and even whatever Christmas events you might have going on.
Don’t Forget Email
With a matter of weeks left until Christmas it’s a good idea to send out a number of festive emails that showcase your offers, gift ideas, products and even your last shipping day, not only can this help you sell your products online in the run up to Christmas as well as help you create a sense of urgency, boosting awareness of your business and ultimately boosting your sales.
Christmas only comes once a year so it’s important you make it special, by creating interesting and unique marketing campaigns, even last minute, you can show your customers you do care about the festive season and wish to help them make their own Christmases memorable.
With just two weeks to go until the big day don’t miss our, why not start your festive marketing now?