2nd Feb 2017

4 Effective Ways You Can Optimise Your Facebook Ads

While there’s plenty of focus on Google ads, there is in fact a whole world of paid ads out there on a number of different platforms, perfect for your business to utilise, including Facebook. With millions of users worldwide daily, Facebook provides a great opportunity to reach the perfect audience for your business, through both organic reach and through paid advertising. 

Facebook advertising allows businesses to promote themselves using custom adverts and content specific to certain audiences, with costs often related to the reach of your ads and the engagement each ad actually receives. Through Facebook advertising you can gain a number of insights into who your customers really are and who your potential customers are likely to be, allowing you to improve your ad targeting in order to create more efficient ads.  

Use The Facebook Tracking Pixel 

Using the Facebook Pixel tool you can track just exactly how visitors are interacting with your site and how it relates to your ads, your product and your business. The Facebook Pixel allows you to track and monitor conversions, letting you gain new insights into your audience and their demographics, location and buying behaviour, showing you information about how each user interacts with your website.  

Know Your Audience 

With the Facebook Pixel tool you can gain plenty of insights that allow you to really know and understand your audience, letting you figure out what is it that your audience are looking for from your ads and ultimately from your business. When setting up and optimising your campaigns you should always make use of the option to target your ads to reach people based on elements of their profile, such as interests, likes and activities.  

Refresh Your Images & Copy 

Even the most successful Facebook ads need to have a refresh every now and then, if your ads stay the same for a long time, audiences are likely to get bored and eventually conversions will slow, if not stop all together. In order to avoid this it’s important that you keep your ads updated, drawing inspiration from previous successful ads yet using new images and text to keep your content fresh.  

A/B Test Your Ads 

A/B testing is a testing strategy used in a number of industries, in which two versions of the same thing are tested or trialled against each other with the goal to identify which works best and determine what you would prefer to use. While commonly used for websites and landing pages, it’s a good idea to A/B test your Facebook ads in order to find out which is more engaging and likely to drive more sales.  

For businesses looking to optimise their ads and increase sales there’s no reason you shouldn’t be looking to utilise Facebook ads as part of your marketing strategy. With a clear understanding of Facebook advertising and with a knowledge of how to optimise your ads for the best results, it can only be a matter of time before your business is reaping the benefits of Facebook advertising. 

Article By
Sarah Seymour,
Published: 2nd February, 2017
Categories: Marketing

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