Snap Design Create

Snap Design Create wanted a playful, typographic logo, so we customised a simple sans-serif typeface to create a bespoke logo design. Inspired by the 'snap', a star was designed and paired with the text as a brand asset. The brand was rolled out and can be used as an icon and a recognisable brand pattern.

The pastel colour palette is incorporated heavily throughout this brand roll out, with a colour being a paired with each word. The pastel colour palette was inspired by neutral baby colours and calming colour schemes. With the brand ethos focusing on cherishing family moments, this palette was chosen to complement the brand story.