Google Ads Marketing

Gilesgate Bathroom Studio

ClientGilesgate Bathroom Studio

Project Overview
We launched a PPC Campaign on Google Ads for luxury bathroom supplier Gilesgate Bathroom Studio.

Gilesgate Bathroom Studio sell bathroom fixtures and fittings from international luxury brands. They work with customers and commercial businesses who are looking to upgrade their bathrooms.

This is an interesting campaign as our client attracts B2C and B2B sales. So our strategy focused on driving purchases for individual customers looking for luxury bathroom brands and also enquiries for commercial businesses such as hotels.

We tested both Search and Shopping campaigns to get our client’s luxury bathrooms in front of people who are actively searching for their products. The Search campaigns focused on specific bathroom brands that Gilesgate Bathroom Studio stocked and that customers were specifically searching for. This drives highly relevant traffic to their site - meaning users who are more likely to convert.

The Shopping campaign allowed us to showcase all bathroom products and drive quality traffic to the site for a low cost. We follow the data to see which products are converting well and producing a strong ROAS, which determines how we further optimise the shopping campaigns for success.

Google AdsStatistics

increase in Conversions
520%
decrease in Cost Per Click
79%
increase in ROAS
373%

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