SEO Marketing

Bill Free Homes

ClientBill Free Homes

Project Overview
Introducing The Project

Bill Free Homes are a student lettings company who specialise in providing bill free accommodation to both students of Durham University and New College Durham. With a huge number of existing customers, our client's goal was to boost organic content performance and help increase their reach in order to attract new tenants and properties.

The Solution

In order to understand what others were getting right, we analysed the competition, looking at what they were doing and how they were performing. This allowed us to develop both a technical and content-based strategy.

Based on what users were searching for online, we were able to successfully generate more targeted results that were best suited for the desired audience.

Often SEO strategies focus too much on the search engine rankings, however we chose to focus on working on a combination of both SEO and conversions. In order to provide users with a great experience, we ensured that the value of the landing page wasn’t compromised by the SEO work that was carried out.

Google AdsStatistics

Increase in sessions
150.62%
INCREASE IN USERS
147.44%
INCREASE IN PAGE VIEWS
153.50%
INCREASE IN DURATION
9.78%

Marketing & AdFeatures

Organic and PPC Social Media Management

We created a social media strategy to increase traffic, following and engagement for our clients through organic and PPC.

From our research we knew that timings are critical in the student housing market and the prime season for attracting student tenants and deadlines for letting properties is narrow. We determined the critical time for launching PPC campaigns and the optimal length to target students who are still in the market for properties.

We tested both carousel imagery and video content for our client’s PPC campaigns.

Display Ads

For the student market, we understood that their organic social media content had to be engaging, relevant to latest trends and also informative to our target audience. We create a collection of humorous content that will boost engagement and that followers are likely to share as well as helpful hints and tips for students who are most likely first-time renters.

Search TermRankings

Bill Free HomesTestimonial

Discover Design have been quick, efficient and have always provided a high-quality product for us.

Sean L

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