Babylon Hanging Gardens Bar & Club

Babylon Hanging Gardens Bar & Club came to us to create a brand for their new bar and club concept in the heart of Durham, the theme of the venue was based on the Hanging Gardens of Babylon. We researched the theme and the elements which are linked to the hanging gardens and created a concept which is based on the theme and is very easily recognizable. The primary typeface is an elegant, stand out font paired with a more stripped back, sans serif secondary font. The logo mark uses the letter ‘B’ from the stylish primary font with leaves imprinted into the letter.