30th Oct 2017

Why Now Is The Time To Start Your Christmas Marketing!

It may still be October, but when it comes to marketing your business for the Christmas season, the time is nearing, in fact, it’s a good idea to be already working on those festive plans in order to avoid missing out.

While it might seem early for many, as one of the biggest events of the year, the importance of Christmas marketing can’t be overstated enough. With many consumers making Christmas purchases well before December begins, if you haven’t started making plans for your Christmas marketing, now is the time! 

So why plan for Christmas now?

There are a number of important reasons why you need to be planning ahead for Christmas, including the following;  

People Are Shopping Earlier 

These days people are starting their Christmas shopping earlier than ever, be it online or on the high street, gone are the days of hunting last minutes, customers are wanting their shopping out of the way, meaning that you need to be there for these consumers as soon as they start looking. By starting your marketing early enough you can be there in time for these audiences when they are ready, rather than appearing long after their Christmas shopping is finished.  

You’ll Get Ahead Of Your Competition 

Most businesses are likely to be doing some kind of marketing event or activity over the Christmas period, meaning it can be easy to get lost amongst the crowds when everyone starts releasing their campaigns. If you’re looking to stand out and stay ahead of the crowd you need to be there first, be the first one that everyone discovers and plant the seed early so that you’re always in the mind of customers looking for gifts or food.  

Allows For A Contingency Plan

Sometimes not everything goes according to plan and even the best ideas can fall flat, however by starting your planning and even your campaign early, it means you have time to develop a solid contingency plan if everything does start to fall apart. Nobody wants to be left with a bad campaign two weeks before Christmas, so don’t forget to plan early so you can be left to enjoy the rest of the season.

The festive period has a lot of potential for businesses, from ecommerce to hospitality, there are plenty of great opportunities out there. By spending the time now to focus on creating a killer campaign, you can be reaping the rewards are we edge closer to the big day!

Article By
Sarah Seymour,
Published: 30th October, 2017
Categories: Marketing

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