The Christmas season gives brands a number of opportunities to utilise their social media platforms. From adding fun, engaging content, through to promoting your Christmas offers, with more people than ever looking to social media for festive inspiration it’s not a bad idea to think about how your brand can effectively add some Christmas sparkle to your social media platforms.
Decorate Your Social Media
Don’t just decorate your office this Christmas, why not decorate your social media platforms too? Simple changes, such as changes to your cover photo, profile picture, photography and graphics are all effective ways to show that your brand is getting involved in the festive fun, as well as showing off to your audience that your profile is updated in real time and you’re an active company ready to welcome your audience this Christmas.
Hold A Giveaway
Most businesses are using Christmas to focus solely on sales, however, through social media, some do use the festive period as an opportunity to give something back to their audience. By asking your customers to share a post, answer a question or take part in another form of competition, you can engage with your customers and encourage them to take part in your business.
Share The Joy
One significant way you can use your social media is to use it as a platform to share your Christmas message with your followers. By creating a graphic, a photo or even some kind of digital Christmas card and sharing it on the big day itself you can show that you’re always there for your customers, even on Christmas. However, this also shows your customers you care and want to wish them all the best.
If you’re looking for an effective way to engage with your audience, as well as provide some insightful content then it could be a good idea to create gift guides that could inspire audiences to purchase your products. By posting images of your products being used or even through incorporating them into Christmas situations you can create an idealistic image of your products, presenting them as the perfect gift.
Your social media marketing campaigns are just as important as your other forms of marketing and you shouldn’t be letting your social media presence decline over the festive period.