19th Aug 2016

The future of ecommerce: Key trends

We’ve already come a long way since the early days of ecommerce, long gone are the days of trawling through product pages and slogging through online checkouts. Ecommerce has truly revolutionised the way we not only use the internet but also how we shop. With consumers spending increasingly more online every single year, you can guarantee that ecommerce won’t be going anywhere soon, but what does the future hold for ecommerce? 


Although many websites do offer some level of personalisation, from remembering your name to keeping a record of your last purchases and offering you similar items. Whilst a step towards a personalised customer experience, it can still improve.

In the future it’s likely ecommerce retailers will start to add even more personalisation to their websites and for specific users, thanks to innovative technology soon retailers will be able to work out what exactly customers want and offer promotions to them based on their previously bought items and even the items they’ve looked at in the past.  

Same day delivery

Consumers want instant gratification, when they make an order they want it as soon as possible, which is why it’s no surprise that there has been a huge increase in demand for next day and same day delivery.

With huge brands such as Amazon and Argos already offering same day delivery it’s only a matter of time before it’s expected for all ecommerce websites to offer an efficient and relatively inexpensive same day delivery service.

Virtual reality integration

There’s no doubt that ecommerce retailers will try to leverage virtual reality technology. Although not practical for smaller website, it’s likely we’ll soon have the option to get full 360 degree views of a product through virtual reality headsets.

Given that virtual reality is still in it’s development stages it will still be a while before virtual views of products are readily available for all ecommerce websites but with large brands already implementing VR technology, it’s no longer a matter of if, but a matter of when. 

Continual growth of mobile commerce

Mobile commerce has grown significantly in the last couple of years, with more and more people buying through their mobile devices and it seems this current trend of optimising websites for mobile use will only keep on growing.

It’s matter of time before some companies decide to open ‘mobile only’ commerce stores, opting for mobile apps to sell products and services, skipping the need for websites all together, creating a new section of the digital commerce industry which is sure to affect the future of ecommerce even more. 

In order to keep your ecommerce to stay ahead of the competition it’s important that you begin to adapt and evolve, taking small steps with your personalisation and delivery methods can be integral in taking your business into the future. Developing innovative ways to meet consumer demand and optimising your website for this is important for all online retailers in order to keep one step ahead. 

Article By
Sarah Seymour,
Published: 19th August, 2016
Categories: Ecommerce

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