Same day delivery has the potential to completely change the way that people shop online, not only does it offer the convenience of online retail but it also integrates this with the intimacy of a traditional brick and mortar store.
We live in an age where consumers want things and they want them now and unfortunately as times change, offering quick next day delivery still might not be enough to fulfil these needs. This is where same day delivery steps in and whilst currently something only major companies such as Amazon and Argos are doing, it could only be a matter of time before it becomes the norm for every business to offer this option.
Although perhaps a generalisation it’s seen that “millennials”, or those born between the 80s and the early 2000s, are those most likely to want and possibly even expect same day delivery. As this group gets older and technology advances even more it seems unlikely that they’ll continue to wait up to a week to receive their purchases. And with the likes of Amazon Prime offering customers to have their parcel within two hours of their order, why should they expect anything else?
Simply put, if there’s companies out there offering same day delivery now, it’s only a matter of time before people start asking why you aren’t doing the same. Albeit smaller companies may not have the logistics and team large enough to offer same day delivery, it’s important they have something in place to make up for this such as offering coupons or codes for promotions or even offering free next day delivery in order could keep your customers from going elsewhere.
Overall same day delivery is a huge jump from the delivery options we currently have, it’s fast paced, requires huge amounts of planning and will ultimately be a challenge for all retailers. Whilst it’s not something that is a huge priority at this current time, it’s something ecommerce store owners need to keep an eye on and be ready for.