Facebook is one of the most popular websites in the world, with around 1.2 billion people using the site everyday. Behind Google, Facebook is the second most visited website on the internet, that’s billions of potential customers already out there, so why not consider using Facebook as an advertising platform today?
Advertising through Facebook is a lot more engaging than your typical Pay Per Click advertising. Facebook offers the chance to upload images along with the ad text, which can often be key to attracting people to an advert. Using a relevant image that really grabs the audiences attention as they scroll down their Facebook feed is often all it takes to reach a customer or potential customer. You also don’t have a small character limit on Facebook like you may with some other advertising platforms, this is great for writing engaging pieces of ad text that could win your audience over.
It’s more important than ever for Facebook ads to reach audiences on a variety of devices, from desktop computers and laptops to mobile phones and tablets. The most popular way of viewing Facebook is now through mobile devices, so using an advertising platform that shows these adverts on all devices really is very significant.
Facebook ads allow advertisers to target specific groups of people based on age, interests and location. This is a great way of making sure that the adverts produced are only going to show to those people that are likely to be interested in your business.
Using Facebook insights you can check up on your adverts to understand just how they are performing. You can track many metrics including page performance, engagement, audience demographics, impressions, reach and more. Looking at these insights is a good way to check things such as if the adverts are targeting the right audience or if people are interacting with the adverts in a way which you would like. It’s a good idea to keep track of the insights as it allows you to change any ads that aren’t performing in improve performance.
Facebook allows you to choose your daily budget so it means you choose how much you’re willing to spend on your marketing campaigns without worrying about overspending. Also, because Facebook advertising is so targeted, a Facebook advertising campaign can be a relatively affordable way of advertising your business. By making targeted adverts it means that you won’t waste money on advertising to people who aren’t interested in your business.