ClientDruids Golf
Project Overview
Golfing brand DRUIDS came to Discovery Design looking to improve their Google Ads marketing as they take their business to the next level.
We rebuilt their PPC campaigns to push sales of their quality golfing apparel, accessories and equipment.
The results have been exceptional.
We rebuilt their PPC campaigns to push sales of their quality golfing apparel, accessories and equipment.
The results have been exceptional.
Google AdsResults
Increase In Conversions
4,000%
Decrease In Cost Per Click
83%
Decrease In Cost Per Click
98%
Marketing & AdFeatures
Shopping Ads
Shopping campaigns puts your ads in front of users who are actively searching for that specific product. We use an account structure that organises the product types into their own campaign - just like they are organised on the website - as well as other campaigns that focus on driving traffic to the site for a very low Cost Per Click. Organising the campaigns by product types gives more flexibility to budget allocation and builds a clearer picture of what products are producing the strongest ROAS.
Display Ads
We tested a range of creative and product-driven display ads to retarget people who had visited the site, but had not converted. Engaging display ads can drive people to purchase that your existing campaigns have already targeted and push more people further down the funnel.
We also introduced a Dynamic Remarketing Display Ads that show users the specific products they have been viewing, but not yet purchased.
We also introduced a Dynamic Remarketing Display Ads that show users the specific products they have been viewing, but not yet purchased.
Search Ads
Search campaigns put your ads in front of users who are actively searching for your product or service. We structured the Search campaigns by using product-specific keywords and ad copy to drive users to the site, purchase products and raise awareness of the brand.
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